oDesk, Elance Social Media Test Answer 2017

oDesk, Elance Social Media 

Test Answer 2017

Question:-  What methods of social network marketing should a company always use?
Answer:- Depends on the company, their product, their audience

Question:-  What is “guerilla marketing?
Answer:- Marketing which relies on time and energy rather than a large dollar budget.

Question:- What is meant by Brand Management?
Answer:- The company executive management team.

Question:4 Which of the following is an important aspect of creating blogs and posting content?
Answer:- Posting at least once a month to the blog.

Question:- What is a “call to action”
Answer:- Giving an advertisement’s receiver a specific direction such as “visit the site”.

Question:- What is a “vlog”?
Answer:- New technology to aid in blogging

Question:- What can a company do on Facebook apart from their page to create a following?
Answer:- Use Groups, both company originated and posting to other group.

Question:- In a company who should own the social marketing plan?
Answer:- Head of Marketing.

Question:- What is meant by “micro-blogging”?
Answer:- Blogs with limited individual posts, limited by character count typically.

Question:- What is meant by A/B testing in marketing ?
Answer:- Testing 2 versions of an advertisement to see which elicits the best response.

Question:- What Place does Pricing have in marketing ?
Answer:- Different Pricing levels can be the pricing level relative to competition is important

Question:- What would the marketing budget section of a marketing plan detail?
Answer:- The expected costs for each ad campaign based on the delivery method

Question:- How can a company use the same material for both traditional and social network marketing ?
Answer:- Utilizing a television ad campaign online as well on their site and sites such as YouTube.

Question:- How often should a marketing plan be revisited?
Answer:- As often as needed in order to revisit the plan of action and revise any new actions

Question:- Which of the following would be leveraging both social network and traditional marketing ?
Answer:- A print advertisement in a magazine which drives people to a website where there is a free trail offer.

Question:- How does creating a social network marketing plan differ from a traditional marketing plan?
Answer:- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.

Question:- What should be the length of an blog post?
Answer:- A few sentence mixed with several links to other sites and references.

Question:- Why is there no specific definition of what is social media marketing?
Answer:- The concept is relatively new compared to traditional marketing and is still being defined.

Question:- What is meant by the “blogosphere”?
Answer:- The interconnected community of blogs via linking to each other

Question:- How do ebooks represent a from marketing ?

Answer:- They are often free, include useful information, and direct the reader onto the company which created the ebook for.